One of my first clients at OneMethod was Motrin, where I collaborated with the creative, strategy, and production teams to bring a standout campaign to life. In a category dominated by Tylenol and Advil, our challenge was to craft a concept that differentiated Motrin and captured consumer attention through a fresh, unexpected approach.
Tina’s Uterus Campaign
One of the first campaigns I supported at OneMethod was “Tina’s Uterus”, a bold, humorous take on menstrual pain designed to make Motrin stand out in a category dominated by Tylenol and Advil.
The campaign exceeded every benchmark, achieving:
8× the awareness objective
3× higher ad recall (73%)
2× the purchase intent (115%)
+16% sales growth in a declining category
350% increase in positive sentiment
The work not only challenged category conventions but also proved that honest, relatable storytelling could turn an everyday painkiller into a brand people actually connected with.